In the race to capture the burgeoning global smartphone market, British automotive brand Jaguar Land Rover, currently owned by Tata Motors, is all set to launch smartphones and accessories by early 2017. For this, Land Rover has tied up with consumer electronics company Bullitt Group to develop a bespoke smartphone and range of accessories. “Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension,” said Lindsay Weaver, director of licensing and branded goods at Jaguar Land Rover, in a statement recently. “An engineering and design team from Jaguar Land Rover special operations will be assigned to the partnership and subsequently deliver a number of bespoke applications tailored to Land Rover brand and product values,” Weaver added. According to Bullitt Group, the firm will partner with Land Rover to define ...
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