IntellectBeat

The year that has just begun will be the year of large screens and videos, the demand for cheaper smartphones will grow and 3G and 2G users will continue to co-exist over the next few years in India, Micromax, one of the country's leading smartphone makers, has predicted. In 2016, entry of Chinese and Indian brands in mobile manufacturing market would be a key driver for new business models to emerge to ensure unit level profitability, the Micromax study noted, adding that it may be difficult for Chinese companies to enter and flourish if the Goods and Service Tax (GST) is implemented. It also pointed out that e-commerce might flatten out and mobile internet ecosystem would grow beyond the 150-200 million smartphone users. “The massification of smartphones will continue in India to keep on catering to the needs of first time smartphone users and the growth will depend on vernacular usage, access costs and penetrating distribution and awareness,” the findings showed. Alt...