South Korean tech giant Samsung launched a new smartphone - Galaxy J3 - priced at Rs 8,990, designed specifically for bike riders in India. Interestingly, 70 per cent of Samsung India's entry-level consumers are two-wheeler users. The handset features a 'S Bike mode' that has been developed by the India team. Once activated, callers are notified using an automated answering machine that the user is riding and cannot take the call. The caller can choose to press 1 to express urgency to speak to the biker. When the caller presses 1, the rider will be notified of the incoming call. He may then choose to take the call after safely stopping the bike. "We are working on bringing in meaningful innovations that make people's lives better. While studying the consumers' phone usage behaviour, we realised that incoming calls are a major distraction to bikers. "About 70 per cent of our users in India are two-wheeler users...This feature is our effort to promote ...
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