Land Rover to Soon Launch Its First Smartphone

In the race to capture the burgeoning global smartphone market, British automotive brand Jaguar Land Rover, currently owned by Tata Motors, is all set to launch smartphones and accessories by early 2017.

For this, Land Rover has tied up with consumer electronics company Bullitt Group to develop a bespoke smartphone and range of accessories.

“Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension,” said Lindsay Weaver, director of licensing and branded goods at Jaguar Land Rover, in a statement recently.

“An engineering and design team from Jaguar Land Rover special operations will be assigned to the partnership and subsequently deliver a number of bespoke applications tailored to Land Rover brand and product values,” Weaver added.

According to Bullitt Group, the firm will partner with Land Rover to define and develop a groundbreaking portfolio of mobile devices and peripherals which will take the brand into a new and exciting commercial terrain.

“With a combination of durability and elegance, the new range will be designed to be an active lifestyle partner, aimed at people who like to take on new challenges and go 'above and beyond' the ordinary,” said a statement.

The portfolio will launch in early 2017 and will embody the core values of the Land Rover brand, featuring some truly innovative capabilities and technology.

“We are confident the new range of products will perfectly encapsulate everything that Land Rover represents, appealing to those who already love the brand and providing an introduction to those who are yet to discover it,” noted Peter Stephens, CEO of Bullitt Group.

Bullitt Group has been working with various clients on their tough and rugged smartphones in the past.

Virtual reality set to transform filmmaking

Chris Milk stepped onto a TED Conference stage and took the audience on an awe-inducing trip into the future of movies. While much of the early attention on virtual reality has focused on use of the immersive technology in video games, Milk and his US startup Vrse are using it to transform storytelling and filmgoing. "We have just started to scratch the surface of the true power of virtual reality," Milk said. "It's not a video game peripheral. It connects humans to other humans in a profound way... I think virtual reality has the potential to actually change the world." He had everyone in the Vancouver audience at TED , which ended Friday, hold Google Cardboard viewers to their eyes for what was billed as the world's collective virtual reality experience. Google Cardboard gear is literally that -- cardboard

Explained: Camera Improvements in the New HTC 10

With the HTC 10, the Taiwanese company is promising to undo the past wrongs in the cameras of its previous flagship phones. The camera has long a weak point in HTC devices. At first, HTC sacrificed image resolution in the M8 and made the size of individual pixels larger to capture more light (what HTC called Ultrapixel). But the resulting 4 megapixel images were often fuzzy, especially when cropped or enlarged. To fix the issue, in its next flagship - the M9 - HTC went with smaller individual pixels in a 20-megapixel camera last year, but it still underperformed in extreme situations, such as indoors and close-ups. In the HTC 10, the company attempts to strike a balance with larger individual pixels (1.55µm), but not as large as before and a 12 megapixel sensor in its camera coupled with a ƒ/1.8 lens. HTC accepts that in the imaging performance in the M9 was not up to the kind of spec of what they really like to see in a flagship. HTC is giving a slight boost to the selfi...

Freedom 251: 30,000 Units Sold, Components for Up to 2.5 Million Will Be Imported

Ringing Bells, the makers of the Rs. 251 smartphone - the Freedom 251 - confirmed to Gadgets 360 on Tuesday that it has still only accepted payments for 30,000 units of the phone. It also added that the components for these phones will be imported, and only assembled in India, not made here. Ringing Bells stopped accepting orders on February 19, and claims to have received over 70 million registrations. The company President and Director both repeatedly stated that the price of the phone would be made possible through economies of scale, and making the phone in India to cut out import costs. Economies of scale? However, in a discussion with Gadgets 360 the company revealed that it had only sold 30,000 units of the phone on day one. The company has now confirmed that it has not sent out the payment emails to anyone else who registered - "we were working out details of cash on delivery, which we are announcing now, so we will be sending emails to the first 2.5...

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