Skip to main content

Apple Likely to Cut Down iPhone SE Production over Slow Sales

Technology giant Apple is reportedly not planning to produce a large volume of the iPhone SE that it released last month to offset the slump of its flagship series, a report said.

A report in business publication Nikkei Asian Review quoted the parts suppliers as saying that Apple would continue its reduced production of iPhones in the April-June period in light of sluggish sales.

Apple apparently does not plan to produce a large enough volume of the small iPhone SE released last month to offset the slump of its flagship series, the report pointed out.

Slow sales of the flagship iPhone 6s and iPhone 6s Plus have forced Apple to lower production for the January-March quarter by about 30 per cent from the year-earlier period.

With sales still not up to the mark, Apple told its parts suppliers in Japan and elsewhere that it would maintain the reduced output level in the current quarter.

This prolonged production cut would affect the parts suppliers such as liquid crystal display panel manufacturers Japan Display and Sharp, memory chip supplier Toshiba and Sony, which provides image sensors for cameras, the report noted.

It is predicted that with their plants already operating at reduced rates, they may be forced to downgrade their earnings forecasts for the April-June quarter.

Popular posts from this blog

Virtual reality set to transform filmmaking

Chris Milk stepped onto a TED Conference stage and took the audience on an awe-inducing trip into the future of movies. While much of the early attention on virtual reality has focused on use of the immersive technology in video games, Milk and his US startup Vrse are using it to transform storytelling and filmgoing. "We have just started to scratch the surface of the true power of virtual reality," Milk said. "It's not a video game peripheral. It connects humans to other humans in a profound way... I think virtual reality has the potential to actually change the world." He had everyone in the Vancouver audience at TED , which ended Friday, hold Google Cardboard viewers to their eyes for what was billed as the world's collective virtual reality experience. Google Cardboard gear is literally that -- cardboard

Explained: Camera Improvements in the New HTC 10

With the HTC 10, the Taiwanese company is promising to undo the past wrongs in the cameras of its previous flagship phones. The camera has long a weak point in HTC devices. At first, HTC sacrificed image resolution in the M8 and made the size of individual pixels larger to capture more light (what HTC called Ultrapixel). But the resulting 4 megapixel images were often fuzzy, especially when cropped or enlarged. To fix the issue, in its next flagship - the M9 - HTC went with smaller individual pixels in a 20-megapixel camera last year, but it still underperformed in extreme situations, such as indoors and close-ups. In the HTC 10, the company attempts to strike a balance with larger individual pixels (1.55µm), but not as large as before and a 12 megapixel sensor in its camera coupled with a ƒ/1.8 lens. HTC accepts that in the imaging performance in the M9 was not up to the kind of spec of what they really like to see in a flagship. HTC is giving a slight boost to the selfi...

Freedom 251: 30,000 Units Sold, Components for Up to 2.5 Million Will Be Imported

Ringing Bells, the makers of the Rs. 251 smartphone - the Freedom 251 - confirmed to Gadgets 360 on Tuesday that it has still only accepted payments for 30,000 units of the phone. It also added that the components for these phones will be imported, and only assembled in India, not made here. Ringing Bells stopped accepting orders on February 19, and claims to have received over 70 million registrations. The company President and Director both repeatedly stated that the price of the phone would be made possible through economies of scale, and making the phone in India to cut out import costs. Economies of scale? However, in a discussion with Gadgets 360 the company revealed that it had only sold 30,000 units of the phone on day one. The company has now confirmed that it has not sent out the payment emails to anyone else who registered - "we were working out details of cash on delivery, which we are announcing now, so we will be sending emails to the first 2.5...