Fitbit Blaze Fitness Smartwatch Launched at Rs. 19,999

Fitbit in January during the CES 2016 trade show launched its Fitbit Blaze smartwatch with fitness tracking features along with customisable textured rubber bands, leather bands, and metal bracelet. The company has finally launched the wearable device in India priced at Rs. 19,999.

The device is exclusively available with Amazon India in small and large sizes, and in Black, Blue, and Plum rubber band options.

The Fitbit Blaze apart from interacting with Fitbit's own fitness app, can push calendar appointments, calls, and texts onto your wrists. You can then interact with the notification by touching on the display of the smartwatch.

The screen is a full-colour display, with a soft appearance. You can navigate menus with the push buttons on the frame or use the touchscreen itself. Workouts and sleep are automatically detected and the heart rate monitor functions continuously, minimising the number of times you have to fiddle with it when you're merely doing daily activities. The Blaze does need your phone to get GPS data, but this helps with the multi-day battery life that Fitbit believes is crucial for a product like this.

It can track your steps, distance covered, calories burnt, and floors climbed. The Blaze's multi-sport tracking mode lets you track your cardio, cross training, biking activities, and more. Also possible is to start a fit star workout on your wrist to get step by step instructions and graphics to complete each move correctly.

The company last month unveiled its fashion-focused fitness tracker, the Fitbit Alta in India priced at Rs. 12,999. It also comes with a bunch of accessories.

Written with inputs from Bloomberg.

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