Facebook Pushes Shopping Features in Move to E-Commerce Reuters.

Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app.
In an effort to move further into e-commerce and compete with Amazon Inc's retail offerings, Facebook announced Monday it is testing several ad features that allow users to shop directly through its app.
Few users make purchases on mobile phones because it is slow and cumbersome, but Facebook hopes to win over more ad dollars by smoothing the process. Mobile purchases make up less than 2 percent of all retail sales, according to research firm eMarketer.
"We're looking to give people an easier way to find products that will be interesting to them on mobile, make shopping easier and help businesses drive sales," said Emma Rodgers, Facebook's head of product marketing for commerce.
Among the new features are ads that take a user through a specific brand's products without redirecting them to another site. For example, a user who clicks on an ad from a boutique could see an expanded page that displays numerous clothing items.
Businesses on Facebook will also be able to display products for purchase directly on their own pages. And users will be able to purchase products directly on Facebook through a "buy now" button that will be more widely available.
The 1.5-billion-member social network has also added a new section on its app that takes users directly to a shopping page where they can browse among numerous brands from a select group of small businesses that will gradually expand.
"From Facebook's perspective, they're addressing a pain point for retailers," said Catherine Boyle, an analyst at eMarketer. "They will attract serious ad dollars with this offering."

Virtual reality set to transform filmmaking

Chris Milk stepped onto a TED Conference stage and took the audience on an awe-inducing trip into the future of movies. While much of the early attention on virtual reality has focused on use of the immersive technology in video games, Milk and his US startup Vrse are using it to transform storytelling and filmgoing. "We have just started to scratch the surface of the true power of virtual reality," Milk said. "It's not a video game peripheral. It connects humans to other humans in a profound way... I think virtual reality has the potential to actually change the world." He had everyone in the Vancouver audience at TED , which ended Friday, hold Google Cardboard viewers to their eyes for what was billed as the world's collective virtual reality experience. Google Cardboard gear is literally that -- cardboard

Explained: Camera Improvements in the New HTC 10

With the HTC 10, the Taiwanese company is promising to undo the past wrongs in the cameras of its previous flagship phones. The camera has long a weak point in HTC devices. At first, HTC sacrificed image resolution in the M8 and made the size of individual pixels larger to capture more light (what HTC called Ultrapixel). But the resulting 4 megapixel images were often fuzzy, especially when cropped or enlarged. To fix the issue, in its next flagship - the M9 - HTC went with smaller individual pixels in a 20-megapixel camera last year, but it still underperformed in extreme situations, such as indoors and close-ups. In the HTC 10, the company attempts to strike a balance with larger individual pixels (1.55µm), but not as large as before and a 12 megapixel sensor in its camera coupled with a ƒ/1.8 lens. HTC accepts that in the imaging performance in the M9 was not up to the kind of spec of what they really like to see in a flagship. HTC is giving a slight boost to the selfi...

Freedom 251: 30,000 Units Sold, Components for Up to 2.5 Million Will Be Imported

Ringing Bells, the makers of the Rs. 251 smartphone - the Freedom 251 - confirmed to Gadgets 360 on Tuesday that it has still only accepted payments for 30,000 units of the phone. It also added that the components for these phones will be imported, and only assembled in India, not made here. Ringing Bells stopped accepting orders on February 19, and claims to have received over 70 million registrations. The company President and Director both repeatedly stated that the price of the phone would be made possible through economies of scale, and making the phone in India to cut out import costs. Economies of scale? However, in a discussion with Gadgets 360 the company revealed that it had only sold 30,000 units of the phone on day one. The company has now confirmed that it has not sent out the payment emails to anyone else who registered - "we were working out details of cash on delivery, which we are announcing now, so we will be sending emails to the first 2.5...

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